A Fresh Take On FashionOliver McCall looks at some new influences in the world of Fashion A buzz of anticipation filled the white walled studio room. I chatted
to my friend as we glanced around at the paintings and unusual pieces
of jewellery that were hanging on the walls. Slowly people filed in
and filled the seats, peeping into the goody bags that were given out
free. There was a quick welcoming speech.
Then the beat of the music started and the first 5 models took to the
runway and began to dance. I was at a fashion show for students on a
college art foundation course. My friend Ness had invited me along and
I'm glad I went. One after the other the outfits came gliding down the
white runway. First, oriental themed dresses, followed by some Indian
inspired pieces and then several floaty, fantasy pieces based on tales
such as Shakespeare's Midsummer Night's Dream. The whole show was a
celebration of the work that the students had put in over the year and
there were some stunning and innovative designs. My favorite was an
striking dress made out of paper, with a large fan at the back. Not
all of the pieces were to our liking, we reserved the right to be all
snobby. That said though, it was clear that a lot of hard work had
gone into all of the outfits and a lot of thought had been given to
the ways in which they were presented to us.
Some of the models came out carrying strange objects in baskets,
others used Japanese fans to give a sudden flick of action and most
did some kind of dance to get everyone in the mood. The show was
opened and closed by 5 models who performed a dance piece clad in
nothing but knickers, bras and a few beads and feathers. I didn't
really know where to look but still, it got people's attention.
What really stood out to me, however, was the quality of what people
around my age had been able to produce. As the music blared out and
the models did their stuff I realised that most of the garments
wouldn't look out of place on the rails of a clothing boutique in the
city. There was a lot of original thinking and vision involved in some
of the designs and some were like pieces of artwork. Admittedly, most
were a bit rough round the edges, though I think that was most likely
due to time constraints. I have often dreamed of designing and making
my own clothes, often spent ages doodling different outfits. I've
never quite been able to come up with something truly original though,
which tells me how much effort the students must have put in to their
designs. Not only in the physical sewing and construction of the
garment, but also in the thought process- finding the inspiration and
deciding how best to bring this through in the finished piece.
If we take a quick look at the fashion industry we can see that the
majority of the well known designers have been around for a while. It
takes a long long time to reach the top, with many hopefuls never
reaching it. This is testament to the great deal of skill and
experience needed to run a fashion label, even "new" designers are
usually in their 30s by the time they establish themselves on a big
scale. What I saw at the fashion show tells me that the talent and
skill is there at an early age, so there must be something stopping
quick advancement through the industry. One factor I suppose is that
competition is fierce, with the big names such as Gucci, Versace and
Prada battling for space in the lofty heights and high street names
such as H&M and Topman crowding the popular consumer levels. As the
BBC2 TV show "Mary Queen of Shops" has taught me, a designer or
boutique really has to offer something original in order to prosper
and that could take years to work out and nurture. There does need to
be more young input at the higher levels though, to ensure that a
fresh take and style will keep coming through. Perhaps more
apprenticeships with tailors is one way for that to happen. Young
people do have a great and individual sense of style, more than ever
before perhaps.
Every time I go into town now I see people my age looking striking and
different, not afraid to try out their own individual looks and show
off their artistic sides. They are not afraid tomix and match and the
result is a very varied high street. I can't speak for London or any
other city but Birmingham and around the Bull Ring is a riot of
colour, with people picking more statement pieces, more bright patent
shoes and belts, more colourful slogan t-shirts. It all goes to show
that we do know what we are doing. High Street stores stock more and
more unusual things. When I started to shop at Topman I remember that
the majority of what they stocked was pretty standard. Jeans and
cords, hoodies and t-shirts. Now, however, there are all kinds of new
and exciting things that really suit the individual. There has
definitely been a rise in the number of people who aren't scared to
try something different, especially now that we have more money on the
whole and a much wider range to choose from, and the high street has
taken notice. People can get creative and show off their artistic
flare.
So, what is the message here? Well, first of all I think that the
fresh young talent thats out there should be picked up on quicker and
recognised more. The powers that be should do more to encourage lads
and lasses with an artistic flair to go for it, if thats what they
want to do. Secondly, I think that more fashion shows for fashion
students is a great idea. Competition is strong and assistance should
be provided to promising students to help them to compete. National
events like the Clothes Show would provide a perfect opportunity to
endorse new designers. I think also that we should all continue to
indulge in a little creativity from time to time. Wear something that
we wouldn't normally or vary our looks a bit more. Keep heads turning.
With a huge range of affordable clothes we don't need to be
millionaires to turn heads on the high streets.
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