GenQ - For the not so straight individual

Ginch Gonch, a bold new underwear company that celebrates sexual awareness with flamboyant fashion - just got a little bit more beautiful. Former adult industry icon Benjamin Bradley and international cover model Ethan Reynolds have signed a contract with Ginch Gonch as the Ginch Gonch Boys.
True to founder and creator Jason Sutherland’s mission, the company will continue its in-your face marketing campaigns focusing on sexual repression, fanatic religious dogma and the ignorance that perpetuates AIDS in the gay community and in third world countries worldwide.
Indeed, the Ginch Gonch boys are part of that plan.

Like Ginch Gonch, longtime partners Bradley and Reynolds rely on playful sexiness and intelligence to make sense of the world. As the Ginch Gonch Boys, they will draw from both characteristics as they help tackle serious issues, all while embracing the company’s motto: “Live Like a Kid.�

It's been two years since Vancouver-based men's and ladies underwear company Ginch Gonch hit the market with its tongue-and-cheek collection fraught with sexual innuendo. Soon the company carved out a niche for itself as the “brat� of the industry. By now, Ginch Gonch has matured into a worldly fashion icon with a conscience. “Ginch Gonch has always embodied the spirit of freethinking,� Jason Sutherland said. “It is this fundamental right that we hold most dear. We seek to empower the disenfranchised, to enable the unable and to allow people to understand that they do have a choice – and we seek to do so in style.�