GenQ - For the not so straight individual

This year in the UK, a record 25,000 people auditioned for the seventh series of the British Big Brother. But if that wasn't enough, 100 special Golden Tickets have been inserted into Kit-Kat chocolate bars and will be distributed amongst 40,000 retail outlets around the United Kingdom.

The massive logistical operation of distributing the special Kit-Kat bars under maximum security will be the last chance for fans to enter the Big Brother house this year. Tickets are expected to turn up on internet marketplace E-Bay commanding thousands of pounds.

The competition, which starts tomorrow, is the first of its kind in the world for the Endemol franchise. The ambition of the shows producers is to attract the interest of a broader demographic of people. The public will have 2 weeks to locate the 100 golden tickets.

In a twist reminiscent of Willy Wonka, the 100 lucky people will be flown to Elstree studios the home of Big Brother UK, for a special live TV broadcast where one lucky person will be selected at random. The winner will then enter the Big Brother house 2 weeks into the series.

The long-awaited Big Brother series which returns to Channel 4 tomorrow night (Friday morning Aussie time), attracted an average audience of 9 million in the finale last year. The flagship program of the state funded network had been brought a week ahead of schedule to compete against rival station ITV's Celebrity Love Island, Celebrity X Factor and Soccer Aid.

It will also be running for 13 weeks, the longest ever BB series in the UK. Sixteen housemates will initially be revealed on launch night, however it is likely up to 20 will pass through the house during the series. The housemates are currently in lock-down, being flown to secret locations around Europe to escape the menacing tabloid media.

Davina McCall, host of the Big Brother Live Eviction shows, has already revealed the seventh series is ?the most twisted season yet!?. Stay tuned to queerplanet as Big Brother's Little Brother brings you coverage from Big Brother UK.

To check out the 45 second trailer on Big Brother's Golden Ticket competition, click here

Photos used in this article with thanks to Channel 4, Big Brother & Endemol