GenQ
http://www.generationq.net/lifestyle/gq_world/A-Beautiful-Lie-30040389.shtml30 Seconds to Mars - Doing their part for the Environment
"A Beautiful Lie," the title track and current single from 30 Seconds to Mars' platinum album, marks the first music video ever shot 200 miles north of the Arctic Circle in Greenland.
"A Beautiful Lie," the title track and current single from 30 Seconds to Mars' platinum album, marks the first music video ever shot 200 miles north of the Arctic Circle in Greenland.
"Shooting in Greenland was a dream come true and one of the most exciting adventures we've ever had as a band," says 30 Seconds to Mars lead vocalist Jared Leto."Although incredibly challenging and at times it seemed just out of our reach, once we finally arrived the beauty and magnificence of the terrain, the wonderful culture of the people, and the amazing journey itself were all inspiring beyond belief. Almost everyone has heard of global warming by now but for the people of Greenland it is a real and tangible problem of today, not an issue of tomorrow. This journey changed our lives. We hope that with this film and new website we can share, in some small way, this incredible experience with our family of friends and fans around the world."
Determined to offset the impact that filming would have on the environment, the director, Angakok Panipaq and the band worked with the Natural Resources Defence Council (NRDC) to develop strategies that would minimize fuel consumption on the shoot, resulting in the purchase of North American Blend Green Tags (a renewable energy certificate product).
30 Seconds to Mars and the leading social media site Buzznet.com are bringing music, community and charity together by creating a "call to action" group. Beginning Wednesday 30th January fans can go to http://abeautifullie.buzznet.com and upload personal videos to let the band and the world know what they're doing to help the environment. Additionally 30 Seconds to Mars has launched a second website www.abeautifullie.org, which includes information about current environmental issues, ways for kids to participate in environmental activities, links, tips for conservation and more.
"Greenland now is beginning to contribute significantly to sea level rise," says Jay Zwally, a glaciologist with NASA. "There's been a significant change in a relatively short period of time." It is now losing between 52 and 63 cubic miles of ice mass each year; projections of future climate change indicate continued warming over Greenland if greenhouse gas emissions remain unchecked.